The move to build on Bertie's personality, as well as his brand icon status, is logical. The revamp follows a call from CTB rival Nestle Rowntree's sales director Peter Basham at the weekend for confectionery manufacturers to work more closely with retailers to make the category more exciting for consumers. Stay signed in.
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Clumsy seller behind licorice success For more than 50 years George Bassetts factory in Sheffield made many different types of candy. Like this: Like Loading May 19, at pm. TidiousTed says:. May 20, at pm. Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in:. Email required Address never made public. Liquorice Allsorts are the product of a happy accident.
The Bassett company, the father of many of our beloved sweets, was founded in The first Bassett sweet factory was opened shortly after in in Sheffield, South Yorkshire. The Bassetts factory has remained in Sheffield ever since! Liquorice Allsorts have only been gracing our sweet counters for the last hundred years or so, but liquorice has been a favourite throughout history.
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