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Health Conditions Discover Plan Connect. Are there benefits to using stevia? Despite the three different names, the sweetener is essentially the same product, each containing slightly different proportions of rebaudioside A and stevioside. But is it Safe? Though stevia is most likely as safe as artificial sweeteners or more so , few long-term studies have been done to document its health effects in humans.
The authors noted that in some test tube and animal studies, stevioside but not rebaudioside A caused genetic mutations, chromosome damage and DNA breakage. These changes presumably could contribute to malignancy, though no one has actually studied if these compounds cause cancer in animal models. Notably, initial concerns that stevia may reduce fertility or worsen diabetes seem to have been put to rest after a few good studies showed no negative outcomes.
In fact, one study of human subjects showed that treatment with stevia may improve glucose tolerance. Another found that stevia may induce the pancreas to release insulin, thus potentially serving as a treatment for type 2 diabetes.
These studies are reviewed in Goyal, Samsher and Goyal, After artificial sweeteners were banned in Japan more than 40 years ago, the Japanese began to sweeten their foods with stevia. With little long-term outcomes data available on the plant extract, it is possible that stevia in large quantities could have harmful effects. However, it seems safe to say that when consumed in reasonable amounts, stevia may be an exceptional natural plant-based sugar substitute. Check the label next time you eat a favorite low-calorie sweet.
References Goyal, S. Stevia Stevia rebaudiana a bio-sweetener: A review. However, over the same period the value of imports decreased by 86 percent. One reason for this is that other items are also traded under HS code Extra-EU trade increased by The Italian food sweetener market has grown in recent years and is expected to continue growing until Italy has the third-largest food and beverage market in Europe.
Some of the major suppliers of stevia in Italy include Moralco. Italy also has one of the largest markets for organic products, which is growing at a healthy pace. Italian consumers tend to seek high-quality natural products. In Italy, stevia products and sweeteners can be found at mainstream retailers.
The Italian market offers good prospects for stevia exporters in developing countries. Organic certified stevia has good potential on the Italian market. Exporters of stevia should therefore target Italian buyers. Along with innovation, the increasing demand for plant-based sweeteners and natural ingredients provides opportunities to exporters of stevia in developing countries.
However, the growing trend towards local sourcing which is affecting stevia supply in the European market and the global COVID pandemic pose challenges to stevia exporters in developing countries. There is a growing trend towards local sourcing among European buyers and food manufacturers, a trend that is expected to continue. This therefore poses a challenge to exporters of stevia in developing countries. Lower costs associated with locally sourced ingredients is a reason for this.
Another reason is that European consumers are becoming more aware of the environmental impact of the products they buy. This can result in manufacturers sourcing regionally to reduce their environmental footprint. It is estimated that about 72 percent of industrial buyers prefer to source locally. Sourcing locally offers food companies greater flexibility and control, and it can enable them to build relationships with their suppliers in their region.
It also allows better communication without any language and cultural barriers. The French stevia company Stevial is an example of a company sourcing its raw materials as locally as possible. Most of its stevia is processed at its Stevia Natura facility in France.
The company aims to source all of its stevia from Europe in the future. There is also stevia production in Spain; Biostevera is a Spanish company producing stevia. To mitigate against this challenge exporters of stevia in developing countries should ensure their stevia can compete with European supply.
Adopting standards or certification is perceived as a sign of quality by European importers. In addition, exporters should inform European buyers of certification they have and display this on their marketing materials and company website; this will help exporters compete with European stevia suppliers.
There is a growing demand for plant-based and natural sweeteners in the European market, a trend that is expected to continue. This presents an opportunity to exporters of stevia in developing countries. One factor behind this is the rising levels of obesity and diabetes in Europe.
Food and beverage companies are moving to alternative sweeteners to reduce the calorific content without affecting taste. Another driver behind growing demand for plant-based and natural sweeteners is that consumers are seeking sustainably produced sweeteners.
According to industry sources, stevia is about 5 times more efficient to grow than sugar. Since stevia is usually used as an extract, less of it is required to sweeten products. Stevia production also requires less land, water and energy.
In their study PureCircle showed that the carbon footprint of stevia was 79 percent lower than high fructose corn syrup, 55 percent lower than beet sugar, and 29 percent lower than cane sugar. The same study showed that the water footprint of stevia leaf extract was about 96 percent lower than that of cane sugar, 94 percent lower than high fructose corn syrup, and 92 percent lower than beet sugar.
To capitalise on this opportunity, exporters of stevia from developing countries should take note of the health and environmental benefits of stevia and display this on their company website and marketing materials. Exporters should also inform European buyers of these benefits, because it makes them more appealing to do business with.
In recent years, there have been innovations involving stevia, resulting in many new food and beverage product launches. According to Mintel, new product launches with stevia rose by 26 percent in the European market in Product innovations provide opportunities to exporters of stevia in developing countries.
Increasing demand for natural and healthier products is driving demand for food and beverage products containing stevia. There has been a lot of innovation in the stevia sector. This sweetener is targeted at consumers seeking natural alternatives to traditional sugars. Such innovation has resulted in the food and beverages sector using new and innovative forms of stevia in their products. This is a new type of glycoside produced from the stevia leaf.
They should also display this information on their company website and marketing materials. Doing so makes stevia more appealing to European buyers. The global coronavirus pandemic is creating many challenges for stevia exporters in developing countries. The challenges that exporters are currently facing are likely to remain for the foreseeable future, as different states and governments around the world attempt to tackle COVID with various measures.
Lockdown and quarantine measures and import and export restrictions imposed by states and governments are key challenges for exporters because they disrupt supply chains.
Delayed orders and increasing delivery costs have been cited by European buyers of stevia as challenges that they are facing. There are several ways exporters of stevia in developing countries can prepare for any challenges that result from the pandemic, as well as any associated risks. Exporters should also look at government websites of the countries they are exporting to and check their latest rules and guidance on imports.
Contacting freight and logistic companies to find out the latest transportation and freight procedures and prepare for them. Keeping existing customers informed about their orders, as well as informing them of any possible delays is also advisable. Share this on:. The European market potential for stevia. Last updated: 09 June Takes 27 minutes to read. Contents of this page Product description What makes Europe an interesting market for stevia? Which European countries offer most opportunities for stevia?
Which trends offer opportunities on the European stevia market? But people remain wary of the word "artificial" when it comes to food, says Gates. The British Dietetic Association and Diabetes UK make no distinction between their advice for artificial sweeteners and stevia. What we don't know are the long-term effects of sweeteners like stevia, he says, such as whether these compounds affect hormones that alter brain function.
We don't know how the body responds to being primed for an influx of sugar that it never receives, he adds. In the meantime, Turner expects the stevia market to continue growing strongly, both in pre-prepared food and as a table top sweetener.
But there remain two obstacles if stevia is ever to replace sugar as the nation's sweetener - taste and price. Using my own undistinguished palate, I was unable to taste the difference in a stevia-sweetened bar of chocolate. But an informal office taste test suggested that there is still a notable difference to some, which may be enough to put off consumers.
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